Stop buying leads. Build the machine that books qualified estimates.
For owners of construction, remodeling, roofing, and home-improvement companies doing $2M to $20M. One accountable number: cost per booked estimate.
You are not short on leads. You are short on leads worth driving to.
- 01Shared aggregator leads, sold to you and four competitors at the same time.
- 02Tire-kickers who wanted a ballpark and were never going to buy.
- 03A pipeline that swings from booked-solid to bidding on anything that moves.
- 04An agency that reports clicks and cost per lead, not booked estimates.
- 05Leads that came in at 9am and got a callback the next afternoon.
The four layers, built for how you actually sell.
Traffic
Campaigns targeted to your service area and job types, not the whole metro. Built for the offer, not for reach.
Convert
A price calculator or project configurator that captures budget, scope, ZIP, and timeline before anyone picks up the phone. The homeowner gets a ballpark they wanted. You get a qualified estimate request.
Handle
New requests routed to your team in minutes and followed up automatically. The estimate goes to the owner who answers first, not the one who waited until tomorrow.
Measure
Every dollar tied back to booked estimates and signed jobs, reported as cost per booked estimate. Not cost per lead, not clicks.
The three things owners say before they work with us.
We tried Facebook ads and the leads were garbage.
Almost always, the leads were garbage because a contact form let anyone through and nobody called them back for hours. A self-qualifying funnel captures budget and scope up front, and speed-to-lead routing answers in minutes. Same channel, different structure, different lead.
We get all our work from referrals.
Referrals are the best leads you have, and they are also a ceiling you do not control. The point is not to replace referrals. It is to add a second predictable channel so a slow month is a decision, not a surprise. We measure it to cost per booked estimate so you can see exactly what it returns.
Agencies burned us before.
Usually because they owned the clicks and nothing downstream, so no one could tell you what a booked job actually cost. We build and run the whole path, tracking included, and report in your unit. One number, one accountable partner. If it is not working, you will see it in the number, not in a slide.
A real number, or it does not ship.
The construction case study below publishes with a real before-and-after number once it is cleared. Until then, the number is a placeholder, not an invention.